Marketing Strategy


What does it take to sell a home in today’s fast paced market?  Knowledge, experience, and very importantly- marketing exposure.  Our team will effectively market your home using the latest technologies and resources to maximize the number of buyer outreach.

When you’re ready to take the next step toward selling your home, we’re here to help. Our comprehensive 5-part selling plan will get your home seen by many motivated buyers.

  1.        The Right Price

We will put together a custom marketing plan with an effective price based on a comprehensive market analysis.  A well-priced home is your best shot at maximizing the final sale price.  It also has the potential to generate competing offers.  Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings, sold listings and properties still on the market.

  1.        Proper Staging

Having a properly staged home is critical.  We will provide you with advice on actions you can take to better showcase your home. This advice includes minimalizing clutter and items that could be distracting.  This may mean temporarily hiding treasures for a short period of time, while your home is on the market. The goal is to help potential buyers who are walking through your home, imagine it as their own.

  1.        The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® and real estate publications.

  1.        Effective Internet and Social Media Marketing

Listing with our team will enable you to take advantage of our innovate online marketing which will increase the visibility and exposure of your property.  We work along with EVERY other real estate agent in Ottawa and will promote your home on various social media platforms.  Statistics show that 80% of buyers search the web first when looking for a home.  So, we consider a strong internet exposure to be essential when promoting your home.

  1.        The Right Representation

Our team will help you navigate throughout the entire selling process.  Representing your interests at a fiduciary level is paramount.  We will disclose all information to you in a timely manner throughout the process.  We will negotiate according to your instructions after providing you with supporting documentation to help make a decision that represents the best possible result, including favourable closing terms.  We will oversee the transfer of documents to lawyers, mortgage providers and appraisers, as required.  If you’d like referrals of moving companies and other services to aide in your transition, we are here for you.  Even after closing, we will gladly provide you with market updates upon request.  We hope that your transaction is the beginning of a trusted relationship that you can count on for years to come, for all your real estate needs.

Some of the avenues we take-

Google Adword and SEO









Homes and Lands

Ottawa Citizen

Ottawa Sun News

Ottawa Chinese newspaper